l44's Privacy Policy
This document clearly explains how your personal information is collected, used and kept secure. By using the l44 platform, you agree to this policy.
Introduction and Scope
l44 ("we", "us", or "the platform") operates an online entertainment and betting platform for users in Bangladesh. This privacy policy explains what information we collect when you use the l44 website or app, why we collect it, and how it is stored and kept secure.
This policy applies to all l44 services — including website browsing, account registration, deposits and withdrawals, playing games, claiming bonuses, and using customer support. Accessing the platform or using its services means you have accepted the terms of this policy.
This policy should be read together with our Terms and Conditions, which set out the general conditions of use in detail. If there is any conflict between the two, the provisions of this privacy policy will apply.
What Information We Collect
l44 collects information from users at various stages. The types of information collected are as follows:
2.1 Registration and Identity Information
What you provide when creating an account: full name, date of birth, national ID or passport number, mobile number, email address and home address. This information is part of the identity verification (KYC — Know Your Customer) process.
2.2 Financial Transaction Information
During deposits and withdrawals, we store the transaction amount, date, time, payment method (bKash, Nagad, Rocket, bank transfer) and the associated mobile number or account details. We never store your full PIN or password.
2.3 Device and Browsing Information
Information about the device and browser you use (operating system, browser version), IP address, session duration, pages visited and click patterns are logged automatically. This information is used for platform security monitoring and technical improvements.
2.4 Gaming Activity Information
We securely store your bets, win/loss history, game categories used, session duration and bonus usage records. This information helps track VIP program progress and supports the implementation of responsible gaming policies.
2.5 Communication and Support Information
When you contact customer support via live chat or email, your messages are recorded. This makes it easier to resolve complaints and improve service quality.
Purpose of Using Information
l44 uses the collected information only for the following purposes:
- Account management: Completing registration, verifying logins and ensuring account security.
- Identity verification: Completing the KYC process in compliance with international anti-money-laundering regulations.
- Transaction processing: Ensuring accuracy in receiving deposits, sending withdrawals and issuing bonuses.
- Customer support: Providing fast and accurate responses to your questions or issues.
- Security and fraud prevention: Detecting unusual transactions, blocking unauthorised access and keeping accounts secure.
- Service improvement: Analysing statistics to improve the gaming experience, payment flow and website performance.
- Legitimate promotional communications: If you have given consent, notifying you of bonuses, promotions or important updates via email or SMS.
- Legal compliance: Providing necessary information in response to lawful requests from relevant authorities.
Your information will not be used beyond the purposes listed above and will not be sold to third parties on a commercial basis.
Information Sharing and Third Parties
l44 does not provide your personal information to any marketing companies or unrelated third parties. Information may be shared only in the following limited circumstances:
4.1 Service Partners
Information necessary for operations may be shared with payment processors (such as mobile banking services and banking channels), KYC verification services, and technology infrastructure providers. These organisations are contractually bound to comply with l44's privacy standards.
4.2 Legal Requirements
Under Bangladeshi law, we are obliged to provide necessary information in response to a judicial order, government investigation or lawful request from a regulatory authority.
4.3 Business Restructuring
If there is any change in l44's ownership or management, user information may be transferred to the successor organisation. In such a case, advance notice will be given to the registered email address.
Cookies and Tracking Technologies
The l44 website uses cookies and similar technologies. Cookies are small text files stored in your browser that remember your preferences and maintain login sessions.
5.1 Essential Cookies
These cookies are essential for storing login sessions, security tokens and language preferences. Without them, the platform does not function properly.
5.2 Analytical Cookies
Analytical cookies are used to collect information about which pages are most visited, average session duration and which game categories are popular. This information does not directly identify individuals.
5.3 Cookie Controls
You can disable or delete cookies at any time from your browser settings. However, disabling essential cookies may limit some services.
Information Security Measures
l44 takes industry-standard technical and administrative steps to protect user information:
- SSL encryption: All data transfers on the website and app are encrypted using SSL (Secure Sockets Layer) technology.
- Encryption of stored data: Sensitive information stored on servers is kept in an encrypted format.
- Access controls: Only authorised staff can access personal information, and only on a need-to-know basis.
- Two-step verification: If an unusual login attempt is detected on an account, security is confirmed through OTP verification.
- Regular security audits: Regular security audits are carried out to identify system vulnerabilities.
- Staff training: Relevant staff receive regular training on data protection.
However, no one can guarantee complete security on the internet. If a security breach occurs, l44 will promptly notify affected users and take the necessary steps.
Data Retention Period
l44 retains personal information only for as long as necessary:
- For active accounts — information is retained for as long as the account remains active.
- After an account is closed, certain information may be retained for a specified period to meet legal obligations (such as records of financial transactions).
- Transaction records are generally retained for the period required by applicable law.
- After marketing consent is withdrawn, promotional communications are stopped, though transaction-related information is retained separately.
Once the defined retention period has passed, information is securely deleted or anonymised.
User Rights and Choices
Every user registered with l44 has the following rights:
8.1 Right to Access Information
You can request from customer support to know what information is stored in your account. l44 will provide it within a reasonable time.
8.2 Right to Correct Information
If any stored information is incorrect (name, mobile number or address), you can request a correction. After identity verification, l44 will make the necessary changes.
8.3 Right to Delete Information
A request to delete information can be made along with a request to close the account. However, some information may need to be retained for a specified period due to legal obligations.
8.4 Right to Stop Promotional Communications
You can withdraw consent to receive marketing emails or SMS at any time. This will not affect necessary transaction-related or account-related communications.
To exercise these rights, contact us via 24/7 live chat or email. Details about setting account limits and self-exclusion can be found on the Responsible Gaming page.
Age Restrictions and Minor Protection
All l44 services are for users aged 21 and above only. We do not knowingly collect information from minors (under 21) or allow them to operate accounts.
Date of birth verification is mandatory at registration. If there is any suspicion about an account belonging to a minor, it is immediately suspended and further verified. Helping a minor register on the platform is a direct violation of l44's rules.
Policy Changes and Updates
l44 reserves the right to change or update this privacy policy as needed. If any significant change is made:
- You will be notified in advance at your registered email address.
- The "Last updated" date on the website will be updated.
- For major changes, confirmation of acceptance of the new policy may be requested upon login.
Continuing to use the platform after a change means you have agreed to the updated policy. You are advised to review this page regularly.
Privacy Contact
If you have any questions, concerns or requests about this privacy policy, please contact us:
Available 24 hours a day, 7 days a week. Support is available in both Bengali and English.
[email protected] — for privacy-related requests and complaints.
To learn more about us and read details about the l44 platform, visit the About Us page. The FAQ section may also be helpful for answers to common questions.